Magenta, a true influencer for more than 20 years, the Pantone Color Institute is renowned for defining the color trend of the year. This is MAGENTA!

For 2023, experts have chosen Viva Magenta, a stimulating carmine red. Its name sounds like a call to rebellion and anti-conformism, its shade is like a clever and seductive balance. A real strong character!

Magenta color

The color magenta it is the perfect choice for 2023! This choice is the result of an assiduous analysis of current events in the world as a whole, from fashion design, cinema dynamic but also political events. From this careful study was born the color most in tune with the aspirations and trends of the moment.

What is the meaning of the color Viva Magenta?

The pink magenta it is absolutely bold and wild! This red with deep and charismatic tones succeeds the creative and intriguing blue that was the Very Peri color of the year 2022. A radical change that transcribes the advent of a world where everything seems extreme with intense emotion.

Magenta color

Based on this observation, Pantone imagined Pantone 18-1750 Viva Magenta, a color that underlines the need for a change of perspective, a bold color capable of transmitting strength and courage to create and write new positive narratives.

The expression “An iron hand in a velvet glove” could be enough to sum up the whole identity of this shade, a priori charming but powerfully stimulating and proud. Powerful but not aggressive, this color imposes itself as a declaration, a self-affirmation. 

This crimson red is the one that has long been observed on women’s nails and lips and which today is emancipating itself, becoming an inclusive color in a multidimensional world.We should have magenta flowers as well.